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Privacy policy

This privacy policy describes the policies and procedures of Woolnut AB (“WOOLNUT”, “we”, “our", “us” etc.) on the collection, use and disclosure of your information when using woolnut.com (the “website” etc.).

This privacy policy falls under the General Data Protection Regulation (GDPR).

What personal information do we collect?
When you purchase something from our webshop at woolnut.com, as part of the buying and selling process, we collect the personal information you give us. This data includes:

  • Name
  • Address
  • Phone number
  • E-mail

When you browse our website, we also collect your internet protocol (IP) address in order to provide us with information that helps us to improve your user experience on our site. This information helps us to learn about your browser and operating system for example. Read more about our use of cookies and how you can handle cookies in our cookie policy.

With your permission, we also collect your e-mail if you choose to subscribe to our newsletter. We also use your data by sending cart abandonment emails to suggest products that are left in your cart when you do not finish the purchase process. You can cancel the newsletter subscription or emails from us by yourself at any time via the link in the email footer. Read more about our direct marketing further down.

Why we collect this data
We collect the above-mentioned personal data for us to process orders through our webshop and/or to send e-mails with information on new products and offers, or to suggest products left in your cart. We need your name, address, phone number and e-mail in order for us to ship your purchased product and notify you of receipt, delivery and such.

Third-party access to your data
We never sell your personal information to any third party. The only third parties that use, collect and/or store your personal data do so to the extent necessary to allow them to perform the services they provide to us.

We use Shopify to power our online store. You can read more about how Shopify uses your personal information here.

There will be times when we need to share your personal data with third parties. We will only disclose your personal data to:

  • handle payments securely (PayPal Inc and Shopify Payments)
  • fulfill your orders (FedEx, DHL, and third parties in our supply chain)
  • send you newsletters or other updates (for example, Klaviyo)
  • send you information relating to your purchases
  • target advertising (for example, Google, Meta and Klaviyo)
  • pay commissions to affiliates (via Commission Junction)

Over the past 12 months, we have disclosed personal information to third parties for the following purposes (note that not all of these will apply to everyone):

  • Fulfilling orders and collecting payment
  • Improving our advertising analytics
  • Targeting advertising
  • Sending out special offers (generally or to specific consumers)
  • Obtaining information about how visitors use our website
  • Collecting and collating financial and accounting data
  • Participating in affiliate programs
  • Providing customer support

How we secure your data
To protect your personal information, we take precautions and follow industry best practices to ensure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. If you complete a purchase and provide us with your payment information, the information is transmitted via SSL and encrypted.

Cookies
Cookies are small text files stored on your computer when browsing particular websites. Cookies are used on woolnut.com for us to improve the user experience throughout the website. You are asked permission to use these cookies the first time you visit our website. Read more about cookies in our cookie policy.

Direct marketing
We send newsletters and promotional content to our users who have actively chosen this and supplied us with an e-mail address. Users need to double opt-in to receive our newsletters and we provide unsubscribe links at any communication we send. We also send cart abandonment emails to suggest products that are left in your cart when you do not finish the purchase process. Our direct marketing database is managed by Klaviyo. You can always contact us if you want us to remove your e-mail directly and permanently. 

We will never contact you with news or other non-order-related information or messages unless you choose to let us do so through our newsletter.

Retention
How long we retain your personal data depends on what it is, what we need it for (for example, keeping track of your warranty rights) and whether we are legally required to keep it (for example, for tax). Once we no longer need to retain it, we will ensure your personal data is deleted or pseudonymised.

Your rights
Your personal data belongs to you, and you have the right to:

  • know what personal data we hold about you
  • make sure that all personal data is correct and up-to-date
  • ask us to correct any personal data
  • object to our continued processing of your personal data

If you no longer wish to receive any online communications, just let us know by clicking the ‘unsubscribe’ link at the bottom of any marketing communication we send you.

Contact us
If you have any concerns about storing your personal information or want your information to be permanently deleted, please contact us here or directly at support@woolnut.com.

Last updated: December 2023